Social Media and Business Impact
Today, social media allow users to participate in online exchanges, contribute user-generated content, join online communities, and collaborate closely with other users. Social media has now become a dominant force in online socialization. For businesses, organizations have also started to embrace social media to facilitate employee collaboration, to connect with past, existing, or potential customers, to engage customers in innovation, and to mine social media data for business intelligence.


Despite the ubiquitous nature of social media, the business impacts of social media (both positive and negative) are not well understood. This track intends to provide a forum for the exchange of innovative research ideas and dissemination of research results related to social media in business contexts. It also aims to raise awareness in terms of the latest developments in social media, and address the business challenges of using social media. We welcome high quality studies that will expand our body of knowledge in this area. This track is open to all types of research method orientations: conceptual, theoretical, analytical, and/or empirical.

Topics of interest include, but are not limited to:
The adoption, usage, and impact of social media in business contexts
Social media strategies and business models
Enterprise 2.0 and social computing in organizations
Organizational learning and the use of social media
Knowledge management with social media
Crowdsourcing, collective intelligence, collaboration, problem solving with social media
Crowdfunding and social media enhanced financial applications
Social media analytics with big data
Social media for entrepreneurship
Social media analytics theories, concepts, and models
Collaborative innovation with social media
Social media business strategies
Social commerce and social trading
Social media for marketing and customer relationship management
Dark-side of social media: undesirable or negative impacts of faked news
Policy, governance, privacy, and security issues related to the use of social media in business contexts


Track Co-Chairs:
Dr. Khim Yong Goh (National University of Singapore, Singapore, email:
Dr. Seung Hyun Kim (Yonsei University, Korea, email:
Dr. Zhijie Lin (Nanjing University, China, email:


Track AEs:
Boreum Choi, University of Seoul, Korea
Yi-Jen (Ian) Ho, Pennsylvania State University, USA
Jianxiong Huang, Nanjing University, China
Yeolib Kim, UNIST, Korea
Dongwon Lee, HKUST, Hong Kong
Ho Cheung Brian Lee, University of Massachusetts, Lowell, USA
Jung Lee, Hankuk University of Foreign Studies, Korea
Seong Won Lee, Dankook University, Korea
Jaebong Son, California State University, Chico, USA
Jinyang Zheng, Purdue University, USA
Tingting Song, Shanghai Jiao Tong University, China
Yicheng Song, University of Minnesota, USA
Eung-Kyo Suh, Dankook University, Korea
Yi Wu, Tianjing University, China