Human behavior and IS
This track focuses on advances in theories, methods, techniques, and tools that contribute to our broad understanding of human behavior in connection with the use of IT. Constant technological developments reshape human behavior. At the same time, human behavior directs the development of IT. We welcome submissions that examine the interplay between human behavior and various IT systems, at the individual, group, organizational, societal levels. Multi-level studies are also welcome. This track accepts studies that use qualitative, quantitative, or mixed methods, as well as conceptual articles that offer theoretical insights and illuminate directions for future research. Submissions that rigorously test, extend, or challenge current beliefs, assumptions, and theories are especially encouraged. We look forward to receiving submissions that seek to explore less charted territories. Compared with the other tracks (e.g., HCI), this track is especially interested in the “behavioral” aspect of the human being in the use of IT, rather than the “interaction” between human and computers.


Topics of interest include, but are not limited to:
Influence of IT on individual behaviors, group dynamics, and organizational norms and policies
Social informatics, which examine connections among people and the IT they use in work or personal contexts
Rational and/or irrational human behaviors in shaping the use of IT
Opportunities and challenges of emerging technologies such as robots, artificial intelligence, augmented reality, and IoT in reshaping human behaviors at various levels of analysis
Cross-cultural studies of human behaviors and its interplay with IT
Social aspect (e.g., organizational culture, social norms, and institutional forces) of human behaviors in connection with the use of IT
Various patterns of human behaviors and the technologies that support the behavioral patterns
Human behaviors in the big data era
Data analytics on various types of human behaviors


Track Co-Chairs:
Dr. Jung Lee (Hankuk University of Foreign Studies, Republic of Korea, email:
Dr. Jinyoung Min (Chosun University, Republic of Korea, email:
Dr. LG Pee (Nanyang Technological University, Singapore, email:
Dr. Ayoung Suh (City University of Hong Kong, China, email:


Track AEs:
Youngsok Bang, Chinese University of Hong Kong
Young Hoon Chang, United International College
Ben Choi, Nanyang Technological University, Singapore
Denis Gracanin, Virginia Tech
Hyeyoung Hah, Florida International University
Jinyong Han, Chung-Ang University
Jungmin Jang, KIMEP University
Ki Joon Kim, City University of Hong Kong
Seung Hyun Kim, Yonsei University
Tae Hun Kim, Baylor University (Michigan State University)
Young-ok Kwon, Sookmyung University
Ae Ri Lee, Sangmyung University
Chei Sian Lee, Nanyang Technological University, Singapore
Junyeong Lee, University of Science and Technology of China
Soonhui Lee, Hankuk University of Foreign Studies
Lili Liu, Nanjing University of Aeronautics and Astronautics
Jing Ma, Nanjing University of Aeronautics and Astronautics
Sunghan Ryu, Shanghai Jiao Tong University
Sunyeong Shim, Sungshin University
Soo Il Shin, University of Wisconsin
Sungyong Um, National University of Singapore
Guan Wang, City University of Hong Kong
SangSeok You, Syracuse University
Jie Yu, University of Nottingham Ningbo China
Sixuan Zhang, Beihang University